If your audience receives calls, texts, emails, or can open imagesWe Can Help.
Text messaging, or SMS, is the most effective, instant and easy form of communication. CellForce's innovative, mass texting platform, Symphony, is scalable to millions of messages and provides analytics tools to show you which of your campaigns will deliver the best results.
This campaign automatically sends an SMS response as soon as a consumer interacts with the system via texting in a keyword. It's designed to make your campaigns more exciting while remaining compliant with regulations. A retailer would use an AR to begin consumer interaction by having the customer confirm they want to receive messages, or opt-in, as per required by the TCPA (Telephone Consumer Protection Act).
This campaign lets the consumer respond once, typically by texting in a keyword, and in return the consumer would receive a text. You can select to set the system to flag the consumer as “TCPA Compliant” as long as such actions are compliant with the TCPA guidelines.
This is a two-step campaign, where the consumer confirms their opt-in by responding to a series of texts. A consumer that completes a Double Opt-in Campaign will automatically be flagged as “TCPA Compliant”. Entering a contest, joining a list for text-messaged coupons or signing up for mailing lists are all methods of obtaining SMS opt-ins. Note: This campaign that has a special feature that automatically allows retailers to follow up with additional messaging to the consumer that just signed up. For example, the retailer can send a message the next day after a consumer joins and send a special offer.
This is a method of comparing two things, in this case the results of SMS campaigns, against each other to determine which one performs better. To do this, two or more versions of a campaign are created. Message A is sent to a percentage of the selected database and Message B is sent to another selected percentage of the database. Since no consumer receives both messages, the data formed from splitting the traffic allows you to test how different factors affect the way consumers engage with the campaigns. After analyzing which message is the “winning” message you can select it to send to the rest of the database or create a new message. For example, say your database has 100 records. You send one message to 10% of the database (Group A) and a different message to another 10% (Group B). After selecting which message received the desired results, you can send the remaining 80% of the database the “winning” message. Or if you feel that neither message delivered the desired results, you can create a completely different message.
This popular type of campaign is an easy way to communicate with consumers by sending, or broadcasting, a message to a database.
A feature of the broadcast campaign allows to share the broadcasted message on social media sites.
This one of a kind campaign lets the user control when messages are sent and at what frequency they are transmitted. This functionality was designed specifically with a collection department in mind as it aids in the sending of messages in a call center setting by allowing the user to regulate the number of sent messages in a given time period, which directly affects the number of incoming calls into a call center. B4CC lets the department create a single campaign, instead of many smaller ones, to broadcast to a large audience.
This campaign is designed to ask questions to collect specific information from consumers. Collecting consumer data enables the client to create campaigns that are more personalized and therefore more apt to have a response from the consumer. A retailer would create a data collection campaign to collect a consumer's first name.
Our Platform lets SMS to be sent via Short Codes, Long Codes and 800-number Long Codes. CellForce is connected to Open Market, the best Tier 1 aggregator on the market.
NOTE: To improve deliverability of messages containing tokens CellForce has developed an improved deliverability process where messages that failed to deliver over short code are sent again via an 800-Number long code. This process eliminated more than 90% of undelivered messages.
Multimedia Messaging Service (MMS) is an upgrade to the standard 160 character messages SMS provides. With MMS, advertisers can deliver multimedia content such as photos, animations, videos and audio.
Marketers can also send text messages beyond the 160-character length. MMS can have text in combination with multimedia content, providing a more compelling marketing message. MMS is not a standalone technology and, via Symphony, you can embed MMS messages in hybrid campaigns that include both SMS and MMS interactions as part of the consumer engagement.
The CellForce platform offers the option of having automated campaigns that can be triggered by date, database, campaign or customer response events.
This lets a retailer create automated reminders that once set, automatically interact with their customers based on variables they've set. For example, if a retailer has customers' birthday information saved in their database the retailer can set up a birthday reminder and the system will automatically text the consumer a special message or coupon on their birthday.
CellForce has multiple options for reminders: date, birthday and database. Each option has specific scenarios that dictate their usage. For instance, a date reminder would be used for an appointment reminder campaign and a database reminder would be used if you wanted to follow up with all new customers at a set interval after signing them up. This type of interactive messaging adds a personalization to your process and streamlines customer interaction in a highly effective manner.
Photo messaging takes mobile marketing to a new level. Symphony users can quickly attach photos to their outgoing MMS messages for a rich consumer engagement experience. The possibilities are limitless. For example, an online event organizer can send a bar code or QR code directly to event attendees' phones, as an optional ticket distribution channel. Now instead of having the attendee print the ticket, they can just show up, show their phone and gain easy access to the event. Adding images to any campaign usually boosts results. Why tell people about your new dish when you can show it to them? A consumer sends an address request? Send them back the address coupled with a picture of your business for easy identification.
MMS containing short video clips can be used for a variety of purposes, including sending subscribers movie trailers, ads, new product demos or political advertisements. Symphony provides its users with the opportunity to embed video messages within their marketing campaigns with ease.
Businesses can send colorful MMS coupons to customers using MMS picture messaging. Customers can be texted a keyword to receive the coupon, or the business can send mass MMS mobile coupons to opted-in customers' mobile phones. You can offer discounts, buy one get one offers and more. MMS Coupons or Promotions are messages which are sent to your targeted audiences to offer them the latest products, services and upcoming offers.
With MMS Marketing, mobile marketers can send rich, quality content to their subscribers. MMS provides video clips, images or a sound file containing enticing mobile content with mobile coupons, product info and more.